Moto Gets It

Earlier this week, Motorola announced the acquisition of Symbol Technologies for $3.9B.

The move signals that Motorola understands the distinction I made yesterday. Everyone’s using a phone, or smart devices like Moto’s Q, but the real Mobility Revolution is just beginning. And the huge opportunity for companies like Motorola will be in fully integrating mobility into how companies do business. Once a company transforms a manual process that forces employees to return to a fixed location and turns it into an automated process that goes with the need, the benefits in employee productivity, customer satisfaction, and increased information velocity and accuracy can’t be lost by returning to pre-mobile ways.

Symbol has been a leader in making this happen in the real world, as I was reminded again yesterday as I signed for a package on a Symbol device.

Here’s how Motorola described Symbol: “Symbol is a leader in designing, developing, manufacturing and servicing products and systems used in end-to-end enterprise mobility solutions featuring rugged mobile computing, advanced data capture, radio frequency identification (RFID), wireless infrastructure and mobility management. The company‚Äôs products and services help customers increase workforce productivity, improve customer service and enhance operational efficiencies by delivering information in real-time, as people, information and assets are on-the-move.”

Acknowledging Symbol’s success to date, Motorola’s investment power and brand-recognition in the c-suite will undoubtedly accelerate the adoption of mobility for an increasing range of critical business processes.

Power up!

One Response to “Moto Gets It”

  1. […] Back in September, Motorola bought Symbol Technologies, giving the company a solid move into the space of automating traditionally paper-based processes with mobility. But the first place that most businesses are catching hold of mobility is in mobile e-mail, and this week Motorola announced the acquisition of Good Technology, a leading provider of e-mail mobility software. […]

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